You’re past your introduction and well into the explanation of your call. Once you describe the product or solution of interest, the contact declares that a budget is not available for the purchase of any new products. That means yours, wise guy.
What does a contact mean by “no budget available?” Rest assured it’s a legitimate objection. But, before we address some possible responses, we must first familiarize some common terms. You guessed it! One response does not fit all.
“We are on a company-wide spending freeze.”
“Our department has already spent our yearly budget.”
“Our department has already spent our quarterly budget.”
“Our yearly departmental budget has already been designated.”
“Our quarterly departmental budget has already been designated.”
“Our entire budget is designated for the next two years.”
“I am not involved in the budgetary process.”
“I do not have influence in how the budget is spent.”
“Your product is too expensive. We don’t have enough of a budget to make a purchase.”
“We won’t know our budget allowance until the next quarter or year.”
Notice how some objections seem similar, but the time involved is either quarterly or yearly? What is the difference between ‘designated’ and ‘spent’? Why does it matter if your contact is not involved in budgetary decisions? Stay tuned as we deconstruct the actionable objections and practice those responses with the potential to keep your foot in the door.