acorn

Create, Expand and

Retain Your

Customers

 

The B2B Solution for Increasing Your Bottom Line and Edging out Your Competitors

Chapter 1

Connects Marketing Group- Perfecting the Art of Business Development

When it comes to new business, Connections Matter. At Connects Marketing Group, we recognize there is an art to having business development conversations with new prospects and existing customers. We do more than B2B lead generation for our clients. We partner with them to identify new business opportunities and establish high-quality relationships that start strong, stay vital and evolve into long-term alliances.

We are committed to personalizing, customizing and humanizing B2B lead generation, business development and sales program management for our clients. Our people and their attitudes are one of our greatest strengths. A seasoned team of naturally curious and enthusiastic professionals, we are committed to your success and filling your pipeline with highly-qualified business opportunities.

It’s all in the connections we will make for you.

Two things set Connects Marketing Group apart from the rest.

 

  1. The quality of our staff is unmatched.

The most important aspect of a B2B company’s marketing program, especially in today’s digital marketplace, is the people delivering the message. The human component is an unquantifiable element of greatest priority because it is in the chemistry between those delivering a company’s message and the potential customers where the relationships are developed- or lost.  Because real people make business decisions on the customer end, every point of contact you have with them makes or breaks the potential connections you stand to create.

Although the bulk of what we do involves calling, please don’t call us telemarketers. That word doesn’t even begin to scratch the surface of what we do for you. We are customer creation, expansion and retention professionals. We don’t replace your sales and marketing teams, we complement them.

Our greatest asset is our team of individuals, each of whom uses a variety of approaches to best interpret the messages your company wishes to convey, through both spoken and written communication. With our proven system of streamlined strategies and our competent, professional and extensively skilled team, we can immediately mobilize our efforts to collaborate with your company and get valuable results beyond what you might expect using your own people, who could be preoccupied in other areas besides those in which we specialize.

Most importantly, each member of our team possesses an extensive sales and technical background. In fact, it is not uncommon for clients to seek out sales or technical advice from their Connects project manager or callers.  Each of us is fully qualified and beyond capable of working shoulder-to-shoulder with your top sales people, assisting them in identifying and overcoming pain points in the sales cycle, providing strategic advice, services and tools that will lead to, for example, better competitive positioning, a consistently-filled, qualified sales pipeline, shorter sales cycles and more importantly, market leadership, increased revenue and reduced costs.  As a group, we help monitor your business strategy, modify where necessary and help you stay on track to achieve your goals.

We work in highly technical and complicated B2B industries, from software and computer technology to medical devices and the financial industry and with all levels within each organization, including R&D, engineering, marketing and sales. We couldn’t make it in these industries without the sales and technical experience to fall back on, and we have both in spades.

Here’s an example of the work we’re doing with one of our current clients.

 Client: Global seal manufacturer

Project: Mapping of a current customer

 Results: First 15 hours resulted in an opportunity worth $200k-$300k.

Many other projects were unearthed in previously untapped divisions within the customer’s organization.

 

image007While more and more purchasing decisions are in fact being made online, your customers and prospects should have a real-live person, face-to-face or over the phone, to discuss their particular needs.  This is especially true in most B2B scenarios, where complex engineering or technical situations are critical.

For instance, an engineer designing an aircraft engine isn’t going to spec in your part simply because he interacts with your company online. He should have a good feel (read: brand awareness) for your company, and hopefully have been given all of the technical information he might have needed, but at the end of the day, he’s going to want to speak with an actual person, probably R&D and sales, to get to the meat of his product needs. The same is true for a vast array of highly technical, engineering-based industries.

That’s where the good, old-fashioned personal interaction is always going to be needed. Personal contact is key to ensuring a successful outcome for all involved, and Connects works seamlessly with your sales and marketing team to make this happen.

 

  1. We are unbelievable conversationalists.

Our callers are unbelievable conversationalists. We know how to get people relaxed so they will be comfortable and share information with us. An important key to that is active listening. This allows us to provide your sales engineers with a virtual welcome mat at the front door of a prospective client.

Each employee of Connects was hand-picked and has been nurtured and grown into a part of our team. From a management standpoint, I handle employees just as Connects handles your customers. The right people become the best colleagues and develop into the best team. That’s what we have at Connects. Our team is unmatched in knowledge, professionalism and passion. We know whatour clients want and how to get it for them- and we love our jobs!

Think of having your dream job, where you love to go to work each day and get excited about the outcomes that you create. That’s what each of our callers brings to your table. A sense of ownership of each project drives us to do our best for all of our clients, and this starts with creating career-long connections with your prospects and customers.

If you’re a sales professional reading this, imagine having the time to truly cultivate and nurture each and every prospect or customer in your territory. You’re dreaming, right? There aren’t enough hours in the day to do that plus all of your additional tasks. That missing piece- THAT is what Connects callers do for you. We nurture your targets, accelerating the speed of trust, and forge relationships that translate into satisfied customers.

We believe B2B lead generation should be about the Three C’s: Contact, Communication and Connections. They are the foundation of our success. They matter. We do them right, each and every time.

We take our role in your sales development process very personally. We excel in cultivating transparency and trust with every communication between our clients, their teams and their customers.

  • We thrive on challenges.
  • We absolutely live to excel.
  • We believe in being both high touch and high tech.
  • We uncover the best possible customers for our clients.
  • We take communicating with clarity and authenticity seriously.
  • We believe in making each exchange both effective and memorable.
  • We make the sales team look great before they arrive for their first meeting.
  • We have fun doing it.

Each touch point of communication is an opportunity to create a deeper connection, uncover more opportunities to be of service, share information, offer solutions and enrich a working relationship while moving through the customer’s decision-making journey.

 

“Robin Black and her team have made a huge contribution in accelerating our success over the last two years. They have earned our total confidence so that we now entrust their team to be the first to engage every one of the many prospective client that comes to us each week. They have proven to be an invaluable partner in all components of both our businesses; CEG Worldwide and Financial Advisor Select.” John Bowen, CEO, CEG Worldwide and Financial Advisor Select

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The bottom line: At Connects Marketing Group we approach your prospects and clients as we would want to be approached ourselves. We talk, but most importantly, we listen.


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